Bursting the algorithmic filter bubble of TikTok

SOCIAL media plays a crucial role in today’s digital age, and TikTok, as one such popular app, has raised concerns about its algorithmic content filtering and the phenomenon of filter bubbles.

TikTok’s content filtering algorithm is based on machine learning and user behaviour data. It collects information such as user interaction, video preferences, and browsing history to provide personalised recommendations to each user.