[vc_row][vc_column width=”1/2″][vc_custom_heading text=”The Firm” font_container=”tag:h1|font_size:100|text_align:left|color:%23000000|line_height:1″ use_theme_fonts=”yes” css_animation=”bounceIn”][vc_column_text css_animation=”fadeInUp”]
Merdeka Center is an opinion research firm established to concentrate the capabilities of a team of dedicated social scientists and professionals in the field of economics, political science, communications, marketing management and civil society.
[/vc_column_text][vc_custom_heading text=”The Mission” font_container=”tag:h2|font_size:40|text_align:left|color:%23000000″ use_theme_fonts=”yes” css_animation=”fadeInUp”][vc_column_text css_animation=”fadeInUp”]Merdeka’s mission is to act as a bridge between Malaysians and the leading members of society – by collecting public opinion and expressing them through survey results, analysis and position papers.[/vc_column_text][vc_custom_heading text=”The Function” font_container=”tag:h2|font_size:40|text_align:left|color:%23000000″ use_theme_fonts=”yes” css_animation=”fadeInUp”][vc_column_text css_animation=”fadeInUp”]Merdeka’s functions include:
- Conducting social analysis and research with particular emphasis on developing social indicators and data sources;
- Designing and implementing social, political and economic surveys, including public opinion polls;
- Disseminating research findings through publications, briefings and other channels with a view to broaden and enhance the quality of public debate, and
- Assisting clients to understand the issues driving their reputations, and to make their communications work more effectively
[/vc_column_text][/vc_column][vc_column width=”1/2″ css=”.vc_custom_1558647551556{margin-right: 20px !important;}”][vc_single_image image=”793″ img_size=”large” css_animation=”fadeIn”][vc_custom_heading text=”The Dedication” font_container=”tag:h2|font_size:40|text_align:left|color:%23000000″ use_theme_fonts=”yes” css_animation=”bounceIn”][vc_column_text css_animation=”fadeInUp”]Merdeka Center is dedicated to bringing the following benefits of opinion research to various organizations such as political parties, government ministries, departments and local authorities as well as non-governmental organizations.
- Independent data and information gathering – unbiased information, validation of internal sources of information.
- Rapid survey results – timely and therefore more cost-effective exploitation of public opinion well ahead of the competition
- Issue-oriented survey – highly relevant and therefore resonating more effectively with audiences
- Permits prioritizing news and themes – determination of relative ranking of issues and items of public interest, allows modification of less effective items, avoid damages to goodwill due to misconstrued communications
- Continual monitoring of public opinion via periodic surveys allows greater flexibility in action and decision making – allows early identification of shifts in public opinion, permits pre-empting trends in public opinion, and more timely and effective treatment of action on issues
- Strengthens your public profile and standing – effective utilization of opinion polling brings credibility and amplifies the strength of your knowledge and handling of issues
- Dependability and professionalism – at Merdeka Center, achieving clarity is job number one. That means providing you with information as it appears and as it happens.
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