SHOPPING online at Temu, Laurie Silva paid just US$1.25 (RM5.50) for earrings and US$15 for a cardigan – she is among millions of US consumers the Chinese platform is wooing with low-cost bargains and a dizzying array of products.
Temu topped US app download rankings in early April, a spot it held since January, but its rapid rise comes as platforms with links to China face growing scrutiny and when a ban on youth favorite TikTok appears increasingly inevitable.