HONG Kong is ready to welcome the world back, its leader said today, as he pitched free flights and positive publicity to resurrect the once-vibrant global hub after three years of Covid-enforced isolation.
The government’s rebranding campaign, “Hello, Hong Kong”, bills itself as an effort to tell “good stories” about the southern Chinese city, where years of political repression, coupled with pandemic curbs, have tarnished its business-friendly reputation.