Most baby formula health claims not backed by science, study shows

THE  vast majority of health claims used to advertise baby formula worldwide are not supported by rigorous scientific evidence, a study said today, leading researchers to urge the breast milk substitutes be sold in plain packaging.

The study comes a week after a group of doctors and scientists called for a regulatory crackdown on the US$55 (RM243) billion formula industry for “predatory” marketing which they said exploits the fears of new parents to convince them not to breastfeed.