Surveys must employ scientific method, say pollsters

FLAWED poll results due to incorrect methodology may affect the credibility of the studies that are being carried out by research centres, said two research bodies.

The comments from Ilham Centre and Merdeka Center come after a survey conducted by O2 Research Malaysia Sdn Bhd was criticised for allegedly being methodologically distorted and only reflected the opinions of media groups’ readership rather than the Malaysian electorate.