Merdeka Center is dedicated to bringing the following benefits of opinion research to various organizations such as political parties, government ministries, departments and local authorities as well as non-governmental organizations.

• Independent data and information gathering – unbiased information, validation of internal sources of information.
• Rapid survey results – timely and therefore more cost-effective exploitation of public opinion well ahead of the competition
• Issue-oriented survey – highly relevant and therefore resonating more effectively with audiences
• Permits prioritizing news and themes – determination of relative ranking of issues and items of public interest, allows modification of less effective items, avoid damages to goodwill due to misconstrued communications
• Continual monitoring of public opinion via periodic surveys allows greater flexibility in action and decision making – allows early identification of shifts in public opinion, permits pre-empting trends in public opinion, and more timely and effective treatment of action on issues
• Strengthens your public profile and standing – effective utilization of opinion polling brings credibility and amplifies the strength of your knowledge and handling of issues
• Dependability and professionalism – at Merdeka Center, achieving clarity is job number one. That means providing you with information as it appears and as it happens.