To achieve its objectives, Merdeka Center aims to offer the services that can be conducted on a “spot” basis (i.e. one-time survey) or on a longitudinal basis (i.e. a sustained program containing two or more targeted surveys – most suitable at tracking client satisfaction or political trends). Merdeka Center offers the following products and services:
- Public Policy and Affairs Research
- Customer or Stakeholder Perception Audits
- Reputation Management Research
- Socio-Political Research
Merdeka Center would design and implement surveys, follows by analysis of the raw data collected to develop meaningful social indicators and statistics.
Merdeka Center is capable of delivering its opinion research services on the basis of the following survey methods:
Quantitative
- Telephone based surveys
- In-person (face-to-face) surveys
Qualitative
- Focus groups
- In depth interviews
