‘Air’ hero Sonny Vaccaro coaxed Nike into believing in Michael Jordan

THE hero of the new movie “Air”, released this week in the United States, is Sonny Vaccaro, a Nike employee who saw in a young Michael Jordan what “no one else had seen” and convinced the shoe brand to forge a revolutionary partnership.

During a 1984 meeting at Nike headquarters, Vaccaro proposed devoting all the money that Nike had earmarked to recruit future NBA players to one man – rising sports star Jordan.